As we celebrate Earth Day this April, Freewell will celebrate their commitment to providing environmentally-friendly products to the haircare market. Freewell takes a multifaceted approach towards sustainability by not only being environmentally cautious, but by also making their products sustainable for their client’s budgets and lifestyles. Oftentimes, hair-care companies can compete on one of two fronts: being accessible or being sustainable. The costs associated with either sole purpose have the potential to outweigh the good these brands promise. Freewell’s products differentiate themselves by delivering on the environmental, economic, and social spheres of demand by truly embracing what it means to be a sustainable company.
Being committed to providing sustainable products, Freewell sources all Power Gloss ingredients from the highest-quality organic fair-trade sources. Freewell’s campaign for sustainability is echoed in their “start to finish” approach where they aim to create a “fully sustainable product from packaging to shipping and everything in between.” Although it seems like the ethically obvious approach to production, other haircare and beauty products contribute significantly to environmental destruction. A major problem is the excessive packaging used in the beauty industry – something that Freewell has shied away from. A Bloomberg article explained that, “every year, 120 billion units of cosmetics packaging are produced, and mostly for one-time use.”
Furthermore, the natural ingredients used in Freewell’s Power Gloss are unmatched when it comes to plant-based products. Unlike other hair-care products that tend to hide their ingredients, Freewell is proud to embrace each oil used to thicken, balance, repair, shine, and protect your hair. The only ingredients used are: Organic Ricinus Communis (Castor) Seed Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Prunus Amygdalus Dulcis (Sweet Almond) Oil, Organic Rosa Canina (Rose Hip) Seed Oil, Organic Lavandula Angustifolia (Lavender) Oil, Organic Rosmarinus Officinalis (Rosemary) Leaf Oil, Organic Apple Cider Vinegar Blend (Vinegar, Organic Pyrus Malus (Apple) Fruit Extract).
90% of hair-care products and shampoos contain sulfates. In addition to having threatening health implications, sulfate products are also bad for the environment. When polluted by sulfate, soil and water can acidify and harm the surrounding and immediate ecosystems. Furthermore, since Freewell products are made to wear while you are active – be it running on a trail, jumping in the water at the beach, or going kayaking at a lake – if some product gets mixed up with the Earth, it’s no problem!
In addition to Freewell being sustainable for the environment, Freewell’s natural Power Gloss ingredients are also the best for your hair. Compared to artificial scents, colors, and low-quality oils found in many drugstore brands, Freewell truly nourishes your hair and scalp without stripping it of its natural oils and strength. Although it seems hypocritical that chemicals in a hair mask can actually damage one’s hair, it’s the unfortunate truth that many name-brands use products that actually dries, stiffens, or threatens your hair. In particular, these components are sulfates, unnatural fragrances (which “the EWG says about 75% of products with “fragrance” contain toxic phthalates that are banned in other countries like Canada. Fake scents have also been linked to cancer and reproductive distress”), dimethicone (can collect dirt and residue while leaving your hair feeling lifeless), and DEA and TEA (which are banned in most other counties besides the US due to their cancer-causing nature).
Rest assured when purchasing Freewell products, you're investing in a brand guaranteed to produce goods that are not harmful to the environment and that are the best for your body. Freewell delivers on multiple fronts at once when it comes to sustainability, all at a price that’s well-worth its lifestyle and environmental implications.
WRITTEN BY: Elizabeth Bulat, Collegiate Athlete & Student at Northwestern University